Michigan Football: Adidas Jersey make debut

from MGoBlue.com
http://mgoblue.com/football/article.aspx?id=141310

New adidas Michigan Football Jersey Makes Debut
July 14, 2008

ANN ARBOR, Mich. -- The University of Michigan and adidas today (Monday, July 14) unveiled the new Michigan football jersey. Available in stores August 1, the authentic jersey features custom details celebrating the school's storied history and adidas technologies designed to enhance on-field performance.

The inspirational message "Those who stay will be champions" from the late Bo Schembechler is embroidered along the inside hem of the jersey. Interior shoulder panels feature silicone prints of the 42 Michigan Big Ten championship seasons, reminding players of their role in Michigan football history.

"We have a long tradition of excellence in athletics at Michigan and are proud to be partners with a brand like adidas who understands the importance of honoring that heritage," said Bill Martin, U-M's director of athletics. "With the new adidas football uniforms, our student-athletes will benefit from the quality of the product, and players and fans alike can be proud to wear a jersey that celebrates Michigan football."

The new modernized fit jersey keeps with school tradition in color and style while adding adidas innovations in design, materials and construction, including:

ClimaCool - a unique system of fabric placed in high heat zones such as the shoulders that enhances ventilation allowing a continual supply of fresh air to the body.
Formotion cuts - strategically placed seams that remove excess fabric to enhance the natural movements during a game while reducing obstruction and abrasion.
Beyond the jersey, TechFit PowerWeb - featured in a special calf sleeve for players that improves oxygen delivery to the leg and increases blood flow. It is proven that Tech Fit can improve run times by 1.1 percent and provide 5.3 percent more power.
"Working in collaboration with Michigan on the design of the new uniforms allowed us to create one of the most unique jerseys in college football today," said Mark Clinard, adidas U.S. sports director. "Combining design with innovation, the new adidas Michigan jersey is a perfect model for form meeting function in athletic apparel. Our goal is to provide Michigan athletes with premium products that enable them to perform at the top of their game while paying tribute to the passion and inspiration surrounding this special university and football community."

The authentic adidas jersey will be available at The MDEN and www.mden.com/adidas.com beginning August 1. Additional adidas Michigan products including T-shirts, sweatshirts, polos, jackets, shorts, pants, accessories and other exclusive gear will debut in the weeks leading up to the season. A replica adidas Michigan jersey will be available in store July 15.

The launch of the new Michigan jersey comes in the first year of adidas' multi-year partnership with the University of Michigan.